Our Story

The Story Behind the Original Folding Gift Box

Thinking outside the box…

In 2005, we launched a simple range of high-quality collapsible gift boxes with ribbon, available from stock, aimed at small businesses and retailers who didn't have large volume requirements. We were the earliest adopters of such a wide range of folding gift boxes in the e-commerce space - a market then in its relative infancy.

Over several years we went on to develop a wider variety of slot box options and accessories, which made it easy for customers to customise their packaging to represent their brand

For our gift boxes to mean business for our customers (The ultimate goal), we conducted extensive market research to help us further understand their needs and ensure Foldabox ticked all the right, well, boxes…

High Quality
High Impact
Reusable
Customisable
Easy-To-Store
Space Saving
Energy Saving
Eco-Friendly

To think outside the box, you must first know the box. Armed with this deep understanding of the industry and our clients' needs, we were able to move forward with innovation at the heart of our product development.

Re-gift | Re-use | Re-purpose

Since inception, our eco-credentials have been a priority in our design and development process. There's more on this continued commitment to sustainability through eco-friendly packaging here.

We have only ever sold (And will only ever sell) high-quality folding gift boxes that are recyclable and sturdy enough to last and be reused or repurposed - with a much longer cradle-to-grave life cycle than many other types of gift packaging.

I have always said, “People don't like to throw away a nice box. And nor should they!”

Did you know: Collapsible gift boxes take up 50% - 95% less space compared to an equivalent-sized rigid box. Less space in storage and transport is not only convenient but also means lower energy consumption. It’s important our customers can focus their resources on the products they sell, not packaging.

The values that shaped our products

Our core values have been key to our product development for more than 18 years.

Originality
Innovation
Creativity
Ethics and Credibility
Attention to detail
Sustainability

These values all intersect at one core principle:
“Always bring innovation, not imitation, to the product development table.”

Innovators, not imitators: “The Foldabox range is designed and developed in the UK by a team who respect copyright and legitimate business growth through hard work, investment, and creativity. We only work with ethical factories that meet our quality criteria. Working with long-established innovators ensures an ethical supply chain for everyone.”

Nicole Hines, Foldabox Founder and CEO

Foldabox's First of its Kind Milestones

We have worked tirelessly and consistently over the years to lead the folding gift box industry through many first-of-its-kind offerings, such as unique colours, exchangeable ribbon boxes, slot decals, add-ons (Including photo frames, inserts and birthstones), and custom printing.

Today, the number of colour and size combinations we offer is virtually limitless, so our customers are assured of having their brand or topical themes accurately represented in their gift packaging.

A Journey Back in Time

2005

Foldabox Incorporated
2006

Website launched with the first to market folding gift boxeswith ribbon available from stock in 9 colours across 4 sizes.

First with pale pink and pale blue folding gift boxes aimed at the baby market

First with cream-coloured boxes aimed at the wedding market

First with metallic gold, silver, and red folding gift boxes

First with navy folding gift boxes

First with Wine/Champagne size folding gift boxes
2008

First with Launch of Black with ribbon folding gift boxes
2010

First with cube folding gift boxes aimed at the candle and cupcake market
2011

First with our USA website launch, introducing our unique range of gift boxes

First with the launch of Natural Kraft paper-covered folding gift boxes

First with Wave boxes using interchangeable lid/base colours
2013

First First with development and launch of fill-your-own Celebration Crackers
2014

First with the launch of pearl paper finish gift boxes in Silver, Gold, and Red

First with contemporary grosgrain ribbon across the range

First with true ivory special paper-covered folding gift boxes for the wedding and baby markets
2015

First with A5 Shallow, A5 Deep, A4 Shallow and A4 Deep folding gift boxes, establishing recognised A* paper sizes as the naming protocol.
2016

First with the launch of Slot Gift Boxes with changeable ribbons across the range

First with lift off lid folding gift boxes

First with A6 Shallow gift boxes
2017

First with the launch of rose gold, pewter copper,and bronze folding gift boxes

First with Naked Box® grey gift boxes using special flecked natural paper as a contemporary alternative to Natural Kraft
2018

First with the creation and launch of Photo folding boxes incorporating a photo frame in the box lid.

First with Navy Pearl paper finish gift boxes
2019

First with the creation and launch of decorative closures for slot gift boxes as an alternative to ribbon
2020

First with Rainbow holographic folding gift boxes for NHS hampers during Covid and the LGBGTQA+ market

First with A3 Shallow and A3 Deep size folding gift boxes

First with the creation and launch of Photo Frames in 8 colours to add to the lid of gift boxes
2021

First with the creation and launch of slot decal labels
2023

First with the creation and launch of FAB Sides® Decorative Side Panels
2024

First with the creation and launch of Luxury Linen and No Magnet Gift Boxes

First with the launch of luxury BoxBags™

First with the launch of luxury RollaBoxes

First with the launch of single and double No Magnet Wine & Champagne Bottle Boxes across 5 colours

First gift packaging company to offer Wax Seals

So, that's us!

What clients put in our luxury folding gift boxes is what's most important to them. But, as we said at the beginning of our story, we are founded on the simple notion that packaging is the first thing that a customer sees. Now that you know us, we hope you'll trust us to help you get the most out of eye-catching and top quality packaging opportunities that put your products in more hands for longer.

If your brand speaks to quality then it deserves the best quality gift packaging and you need look no further.