Packaging can be so much more than just a box for your products, it can tell your businesses’ story. In fact, the most important factor in any consumer purchasing decision is the packaging. So be sure that yours creates an instant, emotional connection with the consumer - a love-at-first-sight reaction. With these 5 tips you can be sure your products will fly off the shelves!

1. Customise it to tell your story

Every business has their own unique story to share; share yours by customising your packaging with your logo and branding. Be mindful of your target market - is it for corporate gifts? Is it for a younger, feminine market? Most importantly, do your market research so that you know how to cater for these differences in taste!

2. Target your market through your packaging

Cut through all the noise of competitor’s products by putting something out there that grabs the eye of the correct demographic for your unique product. For example, even though children are not the primary buyers having brightly coloured, child-friendly packaging will be very influential in a buying decision.

3. Carefully choose your colours

Colour can create a powerful yet unconscious experience for the customer, so be sure that you’re choosing the right experience to compliment your product and suit your target market. For example; white packaging can represent freshness, purity or even something new, but can also be seen as basic or boring - it all depends on who is looking.

4. Always use premium quality materials

There is no second chance when it comes to a first impression, and packaging is always the first thing you see. So if the packaging looks cheap or is generic then the first thought that your customer is going to have is whether the product is just as cheap. Let your packaging mirror your product, if your product is luxurious and high quality then make sure your packaging is too!

5. Be unique

Creating a memorable experience is the best way to keep your customers coming back, but your product won’t be memorable if you don’t find ways to make it stand out from the rest. Packaging is a very easy and flexible way to be unique, so dare to be different and bring your own flavour to your packaging design.

If you're looking for new ways to package your products that will help them to stand out, take a look at our range of boxes that are high in quality, convenient, and allow for custom logo printing.

Nicole Hines